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Book Information
187 pages • paperback • first pub 2017 • 3 editions
ISBN/UID: 9780872897786
Format: Paperback
Language: English
Publisher: CQ Press
Edition Pub Date: 15 Mar 2005
Description
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan ...
Community Reviews
Content Warnings
187 pages • paperback • 2017
ISBN/UID: 9780872897786
Format: Paperback
Language: English
Publisher: CQ Press
Edition Pub Date: 15 Mar 2005
Description
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan ...
Community Reviews
Content Warnings