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Book Information
293 pages • hardcover • 1 edition
ISBN/UID: 9780470094518
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 Nov 2005
Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total ...
Community Reviews
Content Warnings
293 pages • hardcover
ISBN/UID: 9780470094518
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 01 Nov 2005
Description
Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total ...
Community Reviews
Content Warnings