The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead by James T. Kitchens, Larry Powell

Lexington Studies in Political Communication

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

James T. Kitchens, Larry Powell

122 pages hardcover

2 editions

nonfiction politics medium-paced
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The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voter...

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