Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources by Neil G. Kotler, Philip Kotler

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources

Neil G. Kotler, Philip Kotler

432 pages • first pub 1998 (view editions)

nonfiction art business history informative medium-paced
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Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-dr...

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