The Lords of Strategy: The Secret Intellectual History of the New Corporate World by Walter Kiechel III

The Lords of Strategy: The Secret Intellectual History of the New Corporate World

Walter Kiechel III

347 pages 2009

2 editions

nonfiction business history informative slow-paced
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Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. I...

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