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The Villager: How Africans Consume Brands by Feyi Olubodun

The Villager: How Africans Consume Brands

Feyi Olubodun

missing page info Add in missing page information digital 2018

1 edition

challenging informative reflective medium-paced
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The Villager is essential reading for brand owners wishing to conquer new markets.When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask ...

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