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Book Information
456 pages • paperback • first pub 2011 • 1 edition
ISBN/UID: 9780717149810
Format: Paperback
Language: English
Publisher: Gill & Company
Edition Pub Date: 13 May 2011
Description
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. A customer-centric approach to marketing is presented as ...
Community Reviews
Content Warnings
456 pages • paperback • 2011
ISBN/UID: 9780717149810
Format: Paperback
Language: English
Publisher: Gill & Company
Edition Pub Date: 13 May 2011
Description
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. A customer-centric approach to marketing is presented as ...
Community Reviews
Content Warnings