Strategic Marketing Communications: New Ways to Build and Integrate Communications by Alan Pulford, Paul R. Smith, Chris Berry

Strategic Marketing Communications: New Ways to Build and Integrate Communications

Alan Pulford, Paul R. Smith, Chris Berry

300 pages • missing pub info (view editions)

nonfiction business economics
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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents a...

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