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576 pages • first pub 1997 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Standing Room Only is the only sourcebook managers and marketers of arts organizations will ever need. Kotler and Scheff apply the full sprectrum of marketing principles-from segmentation and pricing to promotion and public relations-to nonprofit ...
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576 pages • first pub 1997 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Standing Room Only is the only sourcebook managers and marketers of arts organizations will ever need. Kotler and Scheff apply the full sprectrum of marketing principles-from segmentation and pricing to promotion and public relations-to nonprofit ...
Community Reviews
Content Warnings