Internet Marketing: Integrating Online and Offline Strategies by Mary Lou Roberts, Debra Zahay

Internet Marketing: Integrating Online and Offline Strategies

Mary Lou Roberts, Debra Zahay

512 pages missing pub info (view editions)

nonfiction business economics education informative medium-paced
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Description

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to st...

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