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308 pages • missing pub info (view editions)
ISBN/UID: 9780521726900
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 March 2010
Description
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through ske...
Community Reviews
Content Warnings
308 pages • missing pub info (view editions)
ISBN/UID: 9780521726900
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 March 2010
Description
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through ske...
Community Reviews
Content Warnings