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missing page info • first pub 1975 (view editions)
ISBN/UID: 9780077446956
Format: Not specified
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: Not specified
Description
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a we...
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missing page info • first pub 1975 (view editions)
ISBN/UID: 9780077446956
Format: Not specified
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: Not specified
Description
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a we...
Community Reviews
Content Warnings