Branding: A Very Short Introduction by Robert Jones

Very Short Introductions #527

Branding: A Very Short Introduction

Robert Jones

144 pages • 2017

2 editions

nonfiction business economics challenging informative slow-paced
More Options

Read With Others

Book Information


Loading...

Description

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...

Show More

Community Reviews

Loading...

Content Warnings

Loading...