Branding: A Very Short Introduction by Robert Jones

Very Short Introductions #527

Branding: A Very Short Introduction

Robert Jones

144 pages 2017

2 editions

nonfiction business economics challenging informative slow-paced
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Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy s...

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