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258 pages • first pub 2003 (view editions)
ISBN/UID: 9781138352636
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 23 May 2019
Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition inclu...
Community Reviews
Content Warnings
258 pages • first pub 2003 (view editions)
ISBN/UID: 9781138352636
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 23 May 2019
Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition inclu...
Community Reviews
Content Warnings