Sales Force Management: Leadership, Innovation, Technology - 11th Edition by Greg W. Marshall, Mark W. Johnston

Sales Force Management: Leadership, Innovation, Technology - 11th Edition

Greg W. Marshall, Mark W. Johnston

542 pages paperback

6 editions

nonfiction business economics informative medium-paced
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A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales funct...

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