The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion? by Jeffrey Friedman
The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?

Jeffrey Friedman

The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?

Jeffrey Friedman

240 pages first pub 2014 (view editions)

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In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending "c...

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