You need to sign in or sign up before continuing.

The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing by Roddy Mullin, Alison Williams

The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing

Roddy Mullin, Alison Williams

241 pages • missing pub info (view editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...