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448 pages • first pub 2001 (view editions)
ISBN/UID: 9780072862911
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used libe...
Community Reviews
Content Warnings
448 pages • first pub 2001 (view editions)
ISBN/UID: 9780072862911
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: Not specified
Description
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used libe...
Community Reviews
Content Warnings