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Book Information
320 pages • hardcover • first pub 2013 • 7 editions
ISBN/UID: 9780805094336
Format: Hardcover
Language: English
Publisher: Henry Holt & Company
Edition Pub Date: 15 Oct 2013
Description
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Mar...
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Content Warnings
320 pages • hardcover • 2013
ISBN/UID: 9780805094336
Format: Hardcover
Language: English
Publisher: Henry Holt & Company
Edition Pub Date: 15 Oct 2013
Description
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Mar...
Community Reviews
Content Warnings