Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
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Leonard H. Hoyle
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Wiley Event Management

Leonard H. Hoyle

256 pages • first pub 2002 (view editions)

nonfiction business economics travel challenging informative slow-paced
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A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in ...

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