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Book Information
256 pages • paperback • first pub 1993 • 3 editions
ISBN/UID: 9780393731590
Format: Paperback
Language: English
Publisher: W. W. Norton Company
Edition Pub Date: Not specified
Description
A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from wh...
Community Reviews
Content Warnings
256 pages • paperback • 1993
ISBN/UID: 9780393731590
Format: Paperback
Language: English
Publisher: W. W. Norton Company
Edition Pub Date: Not specified
Description
A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from wh...
Community Reviews
Content Warnings