Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones, Charles H. Vogl

Building Brand Communities: How Organizations Succeed by Creating Belonging

Carrie Melissa Jones, Charles H. Vogl

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nonfiction business
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An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles H. Vogl present practices used by global brands such as Yelp, Twitch,...

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