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Book Information
624 pages • paperback • 4 editions
ISBN/UID: 9781544351490
Format: Paperback
Language: English
Publisher: Sage Publications, Inc
Edition Pub Date: 18 Feb 2019
Description
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...
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624 pages • paperback
ISBN/UID: 9781544351490
Format: Paperback
Language: English
Publisher: Sage Publications, Inc
Edition Pub Date: 18 Feb 2019
Description
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...