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Book Information
240 pages • paperback • 1 edition
ISBN/UID: 9780216926943
Format: Paperback
Language: English
Publisher: Springer
Edition Pub Date: 01 Mar 1991
Description
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which...
Community Reviews
Content Warnings
240 pages • paperback
ISBN/UID: 9780216926943
Format: Paperback
Language: English
Publisher: Springer
Edition Pub Date: 01 Mar 1991
Description
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which...
Community Reviews
Content Warnings