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206 pages • missing pub info (view editions)
ISBN/UID: 9781138090637
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 10 August 2018
Description
For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in dim...
Community Reviews
Content Warnings
206 pages • missing pub info (view editions)
ISBN/UID: 9781138090637
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 10 August 2018
Description
For many years, sports rights owners have had an 'if you build it, they will come' attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in dim...
Community Reviews
Content Warnings