The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Rafi Mohammed

256 pages • first pub 2010 (view editions)

nonfiction business challenging informative slow-paced
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Description

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.The 1% Windfall reveals how modest incremental changes to an everyday ...

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