Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis by Gopalkrishnan R. Iyer, Erdener Kaynak, Lance A. Masters

Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis

Gopalkrishnan R. Iyer, Erdener Kaynak, Lance A. Masters

236 pages missing pub info (view editions)

nonfiction business economics medium-paced
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eas...

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