THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India by Abheek Singhi, David Michael, David Michael, Carol Liao
THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

Abheek Singhi, David Michael, David Michael, Carol Liao

THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

Abheek Singhi, David Michael, David Michael, Carol Liao

missing page info Add in missing page information first pub 2012 (view editions)

informative slow-paced
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Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be ne...

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