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123 pages • first pub 1993 (view editions)
ISBN/UID: 9780061798177
Format: Digital
Language: English
Publisher: HarperCollins Publishers
Edition Pub Date: Not specified
Description
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of "Positioning"--note, you can build an impressive airplane, but it will never leave...
Community Reviews
Content Warnings
123 pages • first pub 1993 (view editions)
ISBN/UID: 9780061798177
Format: Digital
Language: English
Publisher: HarperCollins Publishers
Edition Pub Date: Not specified
Description
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of "Positioning"--note, you can build an impressive airplane, but it will never leave...
Community Reviews
Content Warnings