Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
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Judy Allen
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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Judy Allen

320 pages • first pub 2004 (view editions)

medium-paced
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Description

Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets a...

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