Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Seth Godin

256 pages • first pub 1999 (view editions)

nonfiction business informative slow-paced
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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the T...

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