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277 pages • first pub 2000 (view editions)
ISBN/UID: 9780658000737
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: 01 May 2000
Description
The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography or "descriptive anthropology," the observation and analysis of how consumers respond to a product within their own environments bas...
Community Reviews
Content Warnings
277 pages • first pub 2000 (view editions)
ISBN/UID: 9780658000737
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Edition Pub Date: 01 May 2000
Description
The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography or "descriptive anthropology," the observation and analysis of how consumers respond to a product within their own environments bas...
Community Reviews
Content Warnings