Corporate Reputation: Managing Opportunities and Threats by Ronald J. Burke, Graeme Martin

Psychological and Behavioural Aspects of Risk

Corporate Reputation: Managing Opportunities and Threats

Ronald J. Burke, Graeme Martin

356 pages hardcover

1 edition

nonfiction business economics informative medium-paced
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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer al...

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