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Book Information
254 pages • hardcover • first pub 1999 • 7 editions
ISBN/UID: 9780875848198
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Apr 1999
Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...
Community Reviews
Content Warnings
254 pages • hardcover • 1999
ISBN/UID: 9780875848198
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Apr 1999
Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Ex...
Community Reviews
Content Warnings