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Book Information
292 pages • paperback • 2 editions
ISBN/UID: 9780367874186
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 14 Dec 2019
Description
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress P...
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292 pages • paperback
ISBN/UID: 9780367874186
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 14 Dec 2019
Description
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress P...