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240 pages • first pub 1998 (view editions)
ISBN/UID: 9780844224480
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your appr...
Community Reviews
Content Warnings
240 pages • first pub 1998 (view editions)
ISBN/UID: 9780844224480
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your appr...
Community Reviews
Content Warnings