Successful Marketing Strategies for High-Tech Firms by Eric Viardot

Artech House Technology Management and Professional Developm

Successful Marketing Strategies for High-Tech Firms

Eric Viardot

304 pages hardcover

2 editions

nonfiction business economics technology medium-paced
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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the l...

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