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560 pages • first pub 1997 (view editions)
ISBN/UID: 9780875847375
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 January 1997
Description
Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching ma...
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Content Warnings
560 pages • first pub 1997 (view editions)
ISBN/UID: 9780875847375
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 January 1997
Description
Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching ma...
Community Reviews
Content Warnings