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Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth

Solution Selling: Creating Buyers in Difficult Selling Markets

Michael T. Bosworth

224 pages 1994

2 editions

nonfiction business informative medium-paced
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When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success...

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