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Book Information
155 pages • digital • first pub 2006 • 5 editions
ISBN/UID: 9780321552310
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness ...
Community Reviews
Content Warnings
155 pages • digital • 2006
ISBN/UID: 9780321552310
Format: Digital
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness ...
Community Reviews
Content Warnings