Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture by Amanda Sikarskie, Lan Lan, Peng Liu
Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

Amanda Sikarskie, Lan Lan, Peng Liu

Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

Amanda Sikarskie, Lan Lan, Peng Liu

264 pages

1 edition

medium-paced
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Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idol...

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