Election Campaigning: The New Marketing of Politics by Dennis Kavanagh

Election Campaigning: The New Marketing of Politics

Dennis Kavanagh

288 pages missing pub info (view editions)

nonfiction politics medium-paced
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The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the i...

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