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Book Information
394 pages • paperback • 2 editions
ISBN/UID: 9781138853829
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 21 Apr 2015
Description
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Prom...
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394 pages • paperback
ISBN/UID: 9781138853829
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 21 Apr 2015
Description
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Prom...