Successful Marketing Strategy for High-Tech Firms by Eric Viardot

Artech House Technology Management and Professional Developm

Successful Marketing Strategy for High-Tech Firms

Eric Viardot

288 pages hardcover

2 editions

nonfiction business economics technology medium-paced
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Description

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success ...

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