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Book Information
288 pages • hardcover • 2 editions
ISBN/UID: 9780890068540
Format: Hardcover
Language: English
Publisher: Artech House Publishers
Edition Pub Date: 31 Jul 1998
Description
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success ...
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288 pages • hardcover
ISBN/UID: 9780890068540
Format: Hardcover
Language: English
Publisher: Artech House Publishers
Edition Pub Date: 31 Jul 1998
Description
From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success ...