Contemporary Marketing 2011 by David L. Kurtz, Louis E. Boone, Louis E. Boone

Contemporary Marketing 2011

David L. Kurtz, Louis E. Boone, Louis E. Boone

816 pages missing pub info (view editions)

nonfiction business informative lighthearted medium-paced
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Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past m...

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