Why We Buy: The Science of Shopping by Paco Underhill
Why We Buy: The Science of Shopping

Paco Underhill

Why We Buy: The Science of Shopping

Paco Underhill

322 pages digital 1999

13 editions

nonfiction business economics psychology informative medium-paced
More Options

Read With Others

Book Information

Powered by AI (Beta)
Loading...

Description

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening repor...

Show More

Community Reviews

Loading...

Content Warnings

Loading...