Marketing for Cultural Organisations: New Strategies For Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera by Bonita M. Kolb

Marketing for Cultural Organisations: New Strategies For Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera

Bonita M. Kolb

missing page info Add in missing page information paperback 2000

1 edition

nonfiction music challenging informative medium-paced
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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audien...

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