How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising by Jean-Marie Dru

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

Jean-Marie Dru

256 pages paperback 2007

1 edition

nonfiction business lighthearted medium-paced
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In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruptio...

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