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Book Information
230 pages • paperback • 1 edition
ISBN/UID: 9781591397625
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Feb 2006
Description
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. ...
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Content Warnings
230 pages • paperback
ISBN/UID: 9781591397625
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 Feb 2006
Description
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. ...
Community Reviews
Content Warnings