Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition by David R. Morse

Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition

David R. Morse

249 pages • missing pub info (view editions) user-added

nonfiction business challenging informative medium-paced
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With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty t...

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